User personas

Personas are defined in config/site.yaml → personas. Edit there to match your site. Below: each persona card + a treemap of where landing-traffic actually goes by page bucket.

Personas

Hand-authored hypotheses in config/site.yaml — a design lens, not GA4-derived cohorts. The treemap below is real GA4 data.

Landing traffic by page bucket

Buckets are defined in config/site.yaml → page_buckets. Each bucket is a regex over landingPagePlusQueryString.